Earlier this month London-based brand YMC dazzled a home crowd, presenting a new selection of modern, clean looks to a Prog Rock soundtrack at LC:M. Long a favorite of European fashion shows, the YMC catwalk blended subculture, niche reference and the pulsating live music of a rock band to great effect. We caught up with brand founder Fraser Moss to get to the bottom of what it was all about and what inspires his work with YMC. Can you take us through the key influences, aesthetically, for the c...
Earlier this month London-based brand YMC dazzled a home crowd, presenting a new selection of modern, clean looks to a Prog Rock soundtrack at LC:M. Long a favorite of European fashion shows, the YMC catwalk blended subculture, niche reference and the pulsating live music of a rock band to great effect. We caught up with brand founder Fraser Moss to get to the bottom of what it was all about and what inspires his work with YMC. Can you take us through the key influences, aesthetically, for the c...
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